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Tales of the 808 - Ten reasons why every dj should get into production.

Author: Biz
Friday, 11 April 2008
There is nothing quite like the thrill of rocking a jam packed dancefloor – the girls wigglin’ their hips as you cut the records up, and the guys giving you the big ups. To someone who is into electronic dance music this is as good as it gets, or so I thought. I’ve DJed for over 15 years and was quite comfortable until about 10 years ago when I started moving into producing my own music. It was a big step, but when I started playing my own tracks I realised that this was the apex – the real deal – the perfect beat. So to make things clear to you DJs, here are ten great reasons why every DJ should start producing:

1. NATURAL PROGRESSION
The process of DJing is all about mixing ideas and is a form of production at a basic two-track level. Music production involves taking that to the next level and is why so many DJs naturally become producers.

2. A STUDIO DON’T COST MUCH
Nowadays almost everyone has a computer at home that is powerful enough to start writing tracks. On top of that you will need a program like Ableton, which you can rope in for around $750.

3. IN THE BEGINNING THERE WAS ABLETON
When Ableton was created, God was having a good day. This program has revolutionised the concept of interacting with a computer to produce music. It lets you use DJ concepts to jam and make tracks fast and efficiently, but most of all it’s fun...

4. DAYTIME ACTIVITY
You want to have something to do which is productive while you’re hangin’ out during the day, so when someone asks you what’s goin’ down you can respond by saying, “I’m in the studio producing tracks”.

5. LONG DISTANCE FAME
If you want to be noticed on the other side of the planet there is nothing better than having established European DJs playing your tracks. Very few DJs tour around the world purely because of their DJing alone. In most cases it is because they are established producers.

6. RADIO EXPOSURE
There are very few DJs that get a chance to get exposure on radio, but nowadays if you’re a producer radio stations like FBi have a strict Australian music policy which means that if you write something half decent there is a good chance you will start to hear your tracks being played on radio.

7. THE DIGITAL AGE
With the advent of online digital record stores like Beatport, most up and coming producers can start their own labels and get their tracks online and in the marketplace without having to deal with a major. Also MySpace is a great opportunity to get your tracks out there.

8. THE SURE WAY TO TOUR
If you are releasing records it means that a promoter has a good reason to promote you and you can start doing national tours when you have a new release out on the street.

9. PLAYING LIVE IS THE ULTIMATE HIGH
Nowadays when I get asked to DJ I immediately respond by saying that I want to play live – it’s the ultimate buzz watching people get into your own music. It also means that you give the promoter two options for how they can fit you in; either live or as a DJ.

10. GET A FUTURE
There’s only so long you can DJ and do the late night gigs. As you get older you find it hard top keep up the pace, or you simply just get sick of it. Most DJs that are into production start to move into other areas of the music industry and can have a comfortable future.

So as you can see, if you like slamming those faders, letting loose on the EQ and working the delay you are already on the path of enlightenment. Don’t hold back as now is a better time than any for you, the DJ, to become the kick arse producer. If you want to know more check machinemusik.com or call Biz on 0425 248 484.
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