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Stylin' 939

Author: Alyx Gorman
Wednesday, 4 February 2009

NEWS
Do the words fake tan make you cringe- Until now, we associated it with orange palms, mock-croc leg effect, awkward nakedness in front of beauticians and Lindsay Lohan. Fake Bake Fair is a new self-tanning product for those of pallid complexion, which does not promise to take you from 'sallow white' to 'Tahitian princess' in minutes. Instead, it works gradually and is formulated for fair maidens wanting to fake it. The naturally derived agents work with your skin to produce streak-free realistic results, and the easy glide formula allows even the most inexperienced pasty to go from moon-tan to sun-kissed glow without any hassle. At only $42.95, we're sure Li-Lo and her tangerine tint could do with some. For stockists visit fakebake.net.au.

To appeal to the sneaker fiend in all of us, French sport-come-street label Le Coq Sportif has updated a number of their classic footwear styles just in time for 2009 New Year resolutions about hitting the gym - and looking good whilst doing so. The infamous men's Eclat running shoe, adopted by graffiti artists in the '80s who loved its urban look, has been reissued in a women's style, coming in pink, grey, acid-yellow and maroon. Sharpie and spray paint are optional. Another favourite is the Deauville Sailor, which has a distinct nautical feel. In red, navy and pinstripe, the brand's French roots are evoked in the canvas shoe. For men, the Mexico, a fresh and simple design with suede detail, is available from late January. For more information visit lecoqsportif.com.au.


If you're a self-proclaimed fashion groupie who likes to surf the net in nice shoes, Mossimo's new community, Entourage, will be right up your alley. The bi-monthly E-zine is an online magazine that will bring the latest in fashion, film, music and art straight to your inbox. If you sign up now, you're in the draw to win Good Vibrations tickets and a $1000 Mossimo wardrobe. We signed up and instantly received sweet discounts like 20% off all Mossimo men's shirts. Join by logging onto mossimo.com.au and following the 'join our entourage link.' Too easy.

It seems that MILF is the flavour of the month, as 38 year-old Claudia Schiffer and 50 year-old Madonna have been snapped up as the new (read: old) faces of YSL and Louis Vuitton, respectively. Reportedly paid $10 million to star in the campaign shot by Steven Meisel, Madonna has found a new love in Louis after her split with Guy. We hope that they served Kabbalah water only on the set to avoid reputed diva antics. Claudia has taken over Naomi Campbell's status something 'fierce' as Yves' leading lady for Spring/Summer 09, which was shot in Hollywood Hills by Inez van Lamsweerde and Vinoodh Matadin. What should we expect next- Elizabeth Taylor for Miu Miu- Actually, that could be amazing.

FEATURE
Inside General Pants' Melbourne Flagship Store

General Pants at Bourke Street was an epicentre of energy last month, as the Melbourne flagship store opened its doors for the first time. General Pants rep Rodney Misso explained the concept behind the store, saying, 'we're more than just fashion so [we thought] let's just create a big space that we can really utilise and unleash new talent.'
 
The fitting rooms are done-up as personal galleries, with installations from young Australian art and design talent including Ksubi, Natalie Wood and Insight. Ksubi's dada-inspired poetry lines the walls of one, another Ksubi creation is covered in specimen-like bags of found objects and another is wallpapered with a trippy take on Alice In Wonderland. The influence of art does not stop there, as an Edwardian bathtub sprouting shrubs poses itself as a surrealist centrepiece sculpture and quirky décor like old vintage sewing machines and antique clocks line the walls.

'The One Minute Gallery' furthers the art vibe, the images continuously shifting to showcase fashion, art and design in front of which a band will play each month.  For the opening, Sydney electro-rock trio Pomomofo and Melbourne's Mission Control played sets in the shop-front, attracting attention from curious passers by and providing entertainment for the hip and pretty crowd while they browsed fine threads.

Shelves upon shelves dedicated to denim are next to the fitting rooms, which is of course a focal point of any General Pants store. A denim specialist hovers attentively at the jean wall, giving customers consultations as to the best fit within over 140 different styles including Nudie, Lee, Wrangler and more.

Shoppers feel like hyperactive kids in a candy store, with sneakers lined up like a mixed bag of colourful sweets for the picking and a Havianas roulette wheel. A table laden with chunky gold and silver accessories is guaranteed to light up the eyes of every female within its gleam, who can't resist layering bangles to their elbows.

Guests at the opening were free to laze around on a green chaise lounge in front of an elegant black fireplace whilst sipping complimentary Found Organic Pomegranate juice. If it couldn't get any better, the Bourke street flagship store is eco-friendly as well, with a vertical indoor garden behind the cash registers, recycled wood flooring and residential doors.

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