John Payne - A World Of Payne
Author: Darryn King
Thursday, 27 September 2007
Death Row Records launched some of the biggest names in the biz - is it something you’re still proud of to this day-
Yes and no. I am proud of the artists. I am not happy that some of the signed talent never got their chance to shine. I am disappointed that the focus became more on the label than the artists - I will always have love for the artists.
What do you think Death Row Records achieved for west coast hip hop-
It elevated the visibility of the west coast style around the world.
It balanced the exposure between the east and west. It also
Gave a lot of people the confidence to start label of the own.
So tell us what you’re looking to do here in Australia.
My plans are to start a label to help expose Australian artists to the rest of the world and to also create a solid network in Australia.
I also plan to expand my consulting company to your country. So that I may help others understand the music business.
What led you to decide to start a new record label here in the first place-
I had the pleasure of experiencing a lot of talented people during my last visit. I felt that exposure was the missing ingredient. And, given a chance, most could hold their own with the artists you see and hear everyday.
What sort of sound are you looking for-
Anything real: no copies or fakes. I am interested in all genres of music. As long as the artist stays true to themselves I feel I can work with them.
What are your long-time aspirations - for the label and personally-
To help people succeed or at least get a chance to obtain their dream. As far as me personally I am happy. So I really have no personal aspirations beyond making this project succeed.
When will the label be up and running-
Hopefully within the next six months to a year. There is still quite a bit of research and prep to do. Could be sooner - definitely not much later than that.
Finally, anything else you’d like to add-
Yes, to artists that may have an interest in doing business with me: hit me with your own creative vision, not what you assume I am looking for. Originality is always welcome. I am not looking for the next Tupac or whoever. We don’t need repeats or copies.