Duke Dumont - Put Up Your Duke
Monday, 2 June 2008
Sinden emerged from Dave 'Switch' Taylor's long shadow to become a force in his own right. Could Duke Dumont do the same- The Londoner, real name Adam Dyment, is affiliated with Switch and his Dubsided label. However, thanks to bloggers, dance music's new tastemakers, he was buzzworthy even before the Switch connection. While appreciative of his online presence, Adam avoids reading blogs - and doesn't pander to blog culture.
'I'm aware of it,' he says cautiously. 'I wouldn't say I take advantage of it. I've never consciously used it as a tool and gone out and given music to blogs constantly and been like, 'Can you put this up-' I've never done that 'cause I think, when you do that, it can cheapen your music a little bit.'
Duke Dumont is anticipating his second Australian tour in recent months (he DJed in Sydney and Melbourne late 2007) as part of We Love Sounds. Dyment especially enjoyed Sydney.
'If I wasn't doing what I was doing, I'd love to move to Australia - but maybe in about five years!' he enthuses. Dyment belongs to a generation of 'anything goes' post-mash-up producers, influenced by Timbaland, The Neptunes and Switch. His career was off to a strong start in 2006 when he picked up an award in the high-profile Diesel:U:Music competition for unsigned producers (Mylo scored in the past). Still, Adam's win caused disquiet in the British tabloids, not exactly au fait with electronic music culture.
The following year the DJ debuted with the Regality EP, home to the massive Lean & Bounce, on Tiga's Turbo. He subsequently disseminated Dominion Dubs through Dubsided. Along the way, Duke Dumont remixed Missy Elliott's We Run This.
His main concern is to not buckle to formula. If his studio techniques are recognisable, then he hopes that the tunes are always fresh. Dyment admires Switch for his ability to produce MIA one minute, then turn out a club banger the next.
'My own sound is evolving all the time, but I try to make a conscious decision to never make the same kind of song,' he says. 'Nowadays a lot of electronic producers will have a particular sound and stick with it and run with it and it'll create an impact instantly, but, after about a year, people will get a little bit bored of it. I'm coming from a completely different angle, and I try to do something completely different every time I make a record.'
WHO: Duke Dumont
WHAT: Plays We Love Sounds, Hordern Pavilion & Entertainment Quarter
WHEN: Sunday 8 June